If you’re a brand trying to get noticed, chances are you’re trying anything you can to improve your brand’s visibility. A quality website, consistent quality content, link building, target accurate keywords- all these things can help, but for many there’s…
Central to any brand’s success, credibility is something that should be proven every chance you get. On social media, this means getting your page ‘verified.’ Similar across all social media platforms, this is shown through a small blue checkmark next…
Did you know that 9 out of 10 Chinese businesses entering the American market fail? According to a study conducted by Sozo Group, a Hong Kong company that provides investment expertise to businesses in China, 90% of Chinese private enterprises…
One of the best practices for improving your website’s SEO is through guest posting. Also called “guest blogging,” guest posting is simply writing content for another company’s website. The motivation is simple: writing for similar blogs within the guest poster’s…
The Chinese web ecosystem is quite different than that of the west. Mainly emphasized are online shopping platforms such as Taobao and JD, and other mobile social media apps like Wechat and Weibo. While many companies in China do have…
To succeed overseas, businesses must appeal to their international customer base. However, in crafting their international brand image, many companies neglect a key piece to the puzzle: Localizing their message. The truth is proper localization can save a company millions.…
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