One of the best practices for improving your website’s SEO is through guest posting. Also called “guest blogging,” guest posting is simply writing content for another company’s website. The motivation is simple: writing for similar blogs within the guest poster’s industry can attract traffic back to their website.
How does guest posting help your SEO?
Guest posting introduces you to new audiences. Blog visitors will become aware of your brand through your post, raising your visibility among potential prospects.
Depending on the popularity of the site you post on, guest posting can generate more traffic to your website. Depending on the quality of your post, publications with high domain authority can provide your website traffic months and years down the line.
Guest posting on related sites is an opportunity for you to showcase your knowledge and professionalism and build credibility within the industry. People will remember your brand and come back for more if you write high quality content. If you get your expert insight into leading online publications already trusted by your target audience, your brand will be positioned alongside them. Regular appearances in leading publications will help your brand appear as a leader in the industry.
The benefits extend beyond building your brand’s authority. Linking educational assets to your posts can attract more links from reputable websites, in turn even bolstering the long-term domain authority of your website.
Guest posts are also a welcome opportunity for getting more free backlinks to your website. Backlinks are essential to SEO; the more a website has, the higher it will rank in Google search results. Furthermore, based on a study conducted by Ahrefs, organic search traffic is clearly correlated with the number of backlinks to a website.
Lastly, guest posting can help with your social media growth. Some websites will allow you to list your social media profile details at the end of your posts. Readers may want to follow your content and stay updated on your latest developments, increasing engagement with your guest posts. A higher engagement rate will, in turn, improve the ranking of your social media content.
How can you make a successful guest post?
Before pitching your content to any website or blog, you should do your due diligence in researching which publications are the most beneficial to post on. Things to look out for is the publication’s relevancy to your brand’s product or service, as well as their domain authority. While this research may seem daunting, there are resources to help you along the way. ispiderpress.com provides a pool of potential publications for which you can pitch your content.
Once you know which publications you want to post to, you will have to write a compelling media pitch that will actually be read. Be sure to create a memorable title that can grab people’s attention, and don’t shy away from including links to previous noteworthy pieces you’ve published. Instead of spamming multiple websites at once, you should customize and personalize your pitch for whichever publication you are writing to, and include the reason why your pitch should be considered.
Lastly, consider the quality of your content. Is it newsworthy, well-written and SEO friendly? None of the above will matter if your post fails to attract publications, or engage and drive your audience to your website.
ISpider Media can help your brand create successful guest posts and improve your brand‘s SEO. Our content team can write professional, SEO friendly brand content, and pitch it to the most relevant and reputable publications within your industry.
