If you’re a brand trying to get noticed, chances are you’re trying anything you can to improve your brand’s visibility. A quality website, consistent quality content, link building, target accurate keywords- all these things can help, but for many there’s…
Central to any brand’s success, credibility is something that should be proven every chance you get. On social media, this means getting your page ‘verified.’ Similar across all social media platforms, this is shown through a small blue checkmark next…
Did you know that 9 out of 10 Chinese businesses entering the American market fail? According to a study conducted by Sozo Group, a Hong Kong company that provides investment expertise to businesses in China, 90% of Chinese private enterprises…
One of the best practices for improving your website’s SEO is through guest posting. Also called “guest blogging,” guest posting is simply writing content for another company’s website. The motivation is simple: writing for similar blogs within the guest poster’s…
If you’re here chances are you’re looking to expand your business overseas. Likewise, you probably already understand the importance of branding if you want to gain a foothold in a new marketplace. But where to even begin? Your brand has…
With a population of 67 million, the UK has long held a strong political and economic influence on the world stage. With an internet penetration of 95%, the UK remains one of the world’s leaders in globalization, connectivity and media…
With a population of 126 million people, Japan is one of the world’s most densely populated countries. As of 2020, Japan ranks third in nominal GDP at 5.04 trillion USD, behind China and the United States (Statista). Ranking fifth in…
Southeast Asia covers an area of 4,545,792 km2 and has 655,298,044 people as of 2019, making it the 3rd most populated region in the world (United Nations). Including 11 countries and a $3.317 nominal GDP, SE Asia is a market…
Before attempting to penetrate a new market, one needs to understand the media landscape in which they operate. This is especially true for such a large and dynamic media ecosystem as the United States. Let’s take a look at the…
Quality content is key for growing your brand. However none of that matters if you don’t optimize it for search engines and your users. Creating SEO-friendly content requires some time and effort, but the positive impact it can have on…
